Book review: Inbound Marketing

I’ve been reading “Inbound Marketing” by Brian Halligan and Dharmesh Shah from  Dharmesh is also the author of the blog OnStartups.

Inbound Marketing

This book is fantastic. Dharmesh and Brian have demystified blogs, SEO, social media and more for the under-initiated. They provide actionable advice on exactly what to do for blogs, SEO, Twitter, YouTube, Digg, StumbleUpon and so forth. Some great insights:

On blogging:

  • Blog about your industry, not your product or yourself.
  • Mix it up: provide links to other interesting reads; include images, videos, cartoons, etc.
  • Spend half your time writing your article, and the other half writing the title.
  • Build credibility by commenting on other people’s blog posts and join the conversation.


  • Put your most important keywords in your Page Title.
  • Put the most important words first in the Page Title as they carry more weight.
  • Use keywords in headings and keep them as short as possible so they carry maximum weight

On social media:

  • Use your real name as your username of personal accounts whenever possible.
  • Pick one nice photo of yourself and use it on all your personal accounts. Use your logo if it is a company presence.
  • Make sure you fill out the bio section of all your profiles.
  • Make a Facebook fan page and a LinkedIn Group for your company.
  • Digg and StumbleUpon other good reads to build credibility before submitting your own posts.
  • Post expert interviews and how-to videos on YouTube.

There are many more tips on many other topics. The book closes with a section called “Tips from the Trenches for Startups” that coaches the entrepreneur from picking a name for the business through setting up a website, blog and social media accounts to promotion.  This list is 100% comprehensible and 100% actionable.  Kudos to Dharmesh and Brian for a great book that helps  others follow in their foodsteps!

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