On deadlines

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I just read an awesome post on deadlines from Seth Godin. The key takeaway is that deadlines work and we should set deadlines and stick to them for ourselves. Amen to that!

His post illustrates something unflattering about human nature.  Many people procrastinate until, or after, the very last minute. And then they spend far more time making excuses, complaining about extenuating circumstances that made them miss a deadline (and presumably miss some sort of benefit) than it would have taken them to hit that deadline to begin with.

A culture that tolerates misses removes accountability and encourages sloppiness in execution.  Conversely, a culture that doesn’t tolerate excuses and celebrates milestones as they are achieved on time sets the stage for an empowered team to execute effectively and with a great quality of output.


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